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Product sampling marketing and strategy

Discover how product sampling marketing helps brands build awareness, trial and loyalty. With the right product sampling strategies, you can connect with consumers in meaningful ways, drive purchase intent and stand out in competitive markets.

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Explore our product sampling solutions

From FMCG to rideshare activations, we design sampling strategies tailored to your brand. Explore our core services below:

FMCG Sampling

Smart FMCG product sampling solutions that help fast-moving brands put their products directly into consumers’ hands at scale.

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CPG Sampling

Tailored CPG product sampling programs that deliver memorable consumer experiences and drive long-term loyalty across packaged goods.

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Product Sampling Campaigns

End-to-end product sampling campaigns that combine creative activations and data-led targeting for measurable brand impact.

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Uber Product Sampling

Engage riders and households through Uber product sampling and Uber Eats sampling campaigns that reach consumers on the move.

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Airbnb Product Sampling

Introduce your products to travellers through curated Airbnb product sampling experiences that feel authentic, memorable and natural.

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DoorDash Product Sampling

Deliver your product into households with DoorDash product sampling solutions that pair seamlessly with food delivery orders.

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Sampling brought to life

Our product sampling marketing strategy is powered by a network of 100,000+ outlets, platforms and locations. From food delivery to family hubs, we connect brands with consumers in everyday moments that matter most.

Our network includes:

Food Delivery

Meal Kits

Pet Orders

Airbnbs & Hotels

Butcher Boxes

Ready-Home Meals

E-Commerce Orders

Wine Subscriptions

Home Groceries

Fruit & Veg Boxes

Direct Mail (opt-in)

Childcare Centres

School Lunches

Swim Schools

Parent Bundles

Offices

Worksites

Universities & TAFE

Boat Charters

Gyms

Health Stores

Cinemas

Club Sampling

Rideshare

Street Sampling

Flyers

Shopping Centres

Custom Branding

Who we work with

Let’s chat sampling

From concept to execution

Every successful product sampling program is built on a clear process. Our team guides you from idea to launch, ensuring your campaign is efficient, targeted and impactful.

1. Consultation

We extend sampling campaigns through an Influencer Marketing Strategy, aligning with suitable talent and sampling channels.

2. Concept

We handle negotiation, contracting, content sourcing, and campaign launch.

3. Creation

Every campaign is shaped by clear strategy—designed to target the right audience at the right time for maximum impact.

4. Execution

We manage everything from engagement planning to demographic insights and talent management. We also handle Mass-Micro Creator Campaigns, enhancing reach via micro-influencer profiles.

Sampling marketing strategies that drive results

Our tailored product sampling marketing strategies are designed to meet your business goals, whether that’s launching a new product, reaching new audiences, or strengthening brand loyalty. Explore our approach to see how we deliver measurable impact.

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1. Dedicated account management and reporting

Guidance through the process with our team as your central contact, from briefing to sign-off

2. Delivery of samples

Delivered to locations in each city. Blobfish will manage the distribution of all samples according to key campaign and targeting guidelines

3. Go live with your campaign

Seamless campaign launch and execution with regular communication and updates on campaign progress

4. Proof of posting

Within 3-5 days of campaign launch in-situ POPs provided, and regularly across the campaign period

5. Post campaign reporting

Within 2 weeks of campaign completion, comprehensive post campaign report with photos and key insights

6. New opportunities

Based on campaign learnings and feedback, the Blobfish team will continue to share relevant opportunities to grow your business.

Achieving measurable results with targeted product sampling marketing

How to measure in-store sampling campaign effectiveness (and why it matters)

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Some of the best product sampling campaigns of 2025

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How to choose the right product sampling marketing strategy for your brand

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What is product sampling and how can it help my marketing mix

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Ready to put your product in consumers’ hands?

Start shaping a product sampling campaign that connects, engages and delivers results.

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