CPG sampling solutions for brands and products

Connect your brand with consumers through strategic CPG product sampling campaigns that drive awareness, trial and loyalty.

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Product sampling marketing for CPG brands in Australia, New Zealand, UK and US

Build awareness through consumer product sampling

Consumer product sampling remains one of the most trusted ways to win attention and build brand loyalty. We design and deliver CPG product sampling campaigns that meet your consumers where they live, work and play—turning everyday moments into powerful brand experiences.

Proven CPG product sampling methods

From rideshare activations to direct-to-home deliveries, our tailored consumer sampling programs ensure your products land in the right hands. With precise targeting and creative campaign design, we make sure every sample leaves a lasting impression—and leads to repeat purchase.

Blobfish International designs CPG sampling campaigns that place your products in the right environments. Our consumer product sampling methods ensure impactful connections across homes, workplaces, and lifestyle spaces.

Households &
eCommerce

Meal kits, grocery boxes, wine subscriptions, pet orders and direct mail make CPG product sampling simple and effective.

Travel &
Leisure

Airbnbs, hotels, cinemas and boat charters create premium consumer sampling experiences in curated leisure environments.

Family &
Education

From childcare centres to universities, our CPG product sampling campaigns help brands reach families and younger demographics.

Fitness &
Lifestyle

Gyms and health clubs are ideal for consumer product sampling, aligning brands with wellness and active living.

Work &
Community

We deliver CPG sampling programs through offices, worksites and shopping centres, targeting consumers in their everyday spaces.

On-the-Go &
Events

Rideshare, delivery and street sampling activations bring consumer sampling to life where people are most engaged.

Who we work with

Let’s chat sampling

A trusted partner for impactful campaigns across the right environments.

“Blobfish are a trusted partner for our sampling activity who we can rely on to deliver relevant and impactful campaigns. The capability Blobfish provides to sample in multiple environments to reach the right audience is really powerful. We value the collaborative relationship we have built and are excited to continue working together for many years to come.”

Katrina Watson
Senior Marketing Manager, Mondelez

We’ve helped more than 200 brands connect with millions of consumers across Australia, New Zealand, the UK and the United States.

Data-led targeting

We ensure every sample goes to the right audience to maximise trial and conversion.

Unmatched network

100,000+ outlets, platforms and locations across multiple industries.

Proven results

30+ million product samples delivered through hundreds campaigns.

FAQs about CPG sampling

Inside Sampling

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Ready to put your brand in consumers’ hands?

Discover how CPG product sampling can accelerate awareness, trial and repeat purchase for your brand.

Start your campaign

CPG sampling solutions for brands and products

Build awareness through consumer product sampling

Proven CPG product sampling methods