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Product sampling marketing and strategy

Discover how product sampling marketing helps brands build awareness, trial and loyalty. With the right product sampling strategies, you can connect with consumers in meaningful ways, drive purchase intent and stand out in competitive markets.

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Explore our product sampling solutions in Australia, New Zealand, the United Kingdom and the United States

Sampling brought to life

Our product sampling marketing strategy is powered by a network of 100,000+ outlets, platforms and locations. From food delivery to family hubs, we connect brands with consumers in everyday moments that matter most.

Our network includes:

Food Delivery

Meal Kits

Pet Orders

Airbnbs & Hotels

Butcher Boxes

Ready-Home Meals

E-Commerce Orders

Wine Subscriptions

Home Groceries

Fruit & Veg Boxes

Direct Mail (opt-in)

Childcare Centres

School Lunches

Swim Schools

Parent Bundles

Offices

Worksites

Universities & TAFE

Boat Charters

Gyms

Health Stores

Cinemas

Club Sampling

Rideshare

Street Sampling

Flyers

Shopping Centres

Custom Branding

Who we work with

Product sampling marketing client - AFLProduct sampling marketing client - Disney+Product sampling marketing client - LiptonProduct sampling marketing client - CadburyProduct sampling marketing client - Mondelez InternationalProduct sampling marketing client - L'OrealProduct sampling marketing client - Red Rock DeliProduct sampling marketing client - Maybelline New YorkProduct sampling marketing client - Woolworths MetroProduct sampling marketing client - NespressoProduct sampling marketing client - BeroccaProduct sampling marketing client - BegaProduct sampling marketing client - NeutrogenaProduct sampling marketing client - DoritosProduct sampling marketing client - Red BullProduct sampling marketing client - Tic Tac

Let’s chat sampling

Background for Blobfish International - Product sampling marketing consultants

1. Consultation

We extend sampling campaigns through an Influencer Marketing Strategy, aligning with suitable talent and sampling channels.

Background for Blobfish International - Product sampling marketing experts

2. Concept

We handle negotiation, contracting, content sourcing, and campaign launch.

Background for Blobfish International - Product sampling marketing consultants

3. Creation

Every campaign is shaped by clear strategy—designed to target the right audience at the right time for maximum impact.

Background for Blobfish International - Product sampling marketing experts

4. Execution

We manage everything from engagement planning to demographic insights and talent management. We also handle Mass-Micro Creator Campaigns, enhancing reach via micro-influencer profiles.

1. Dedicated account management and reporting

Guidance through the process with our team as your central contact, from briefing to sign-off

2. Delivery of samples

Delivered to locations in each city. Blobfish will manage the distribution of all samples according to key campaign and targeting guidelines

3. Go live with your campaign

Seamless campaign launch and execution with regular communication and updates on campaign progress

4. Proof of posting

Within 3-5 days of campaign launch in-situ POPs provided, and regularly across the campaign period

5. Post campaign reporting

Within 2 weeks of campaign completion, comprehensive post campaign report with photos and key insights

6. New opportunities

Based on campaign learnings and feedback, the Blobfish team will continue to share relevant opportunities to grow your business.