
We are Australia, New Zealand, the UK and the United States’ leading product sampling agency for targeted brand experiences
Blobfish International is a trusted product sampling agency with over 10 years of experience connecting brands with consumers through meaningful trial. Since our launch a decade ago, we have continued to evolve, designing product sampling strategies that transform everyday moments into opportunities for awareness, trial and long-term loyalty.

















Global reach, local expertise
With operations across Australia, New Zealand, the UK and the United States, we combine international scale with on-the-ground knowledge. Our curated network of 100,000+ outlets, platforms and locations enables us to deliver campaigns that feel personal, relevant and impactful—wherever your consumers are.

Why we’re Australia, New Zealand, the UK and the United States’ premier product sampling agency
Product sampling in Australia
As a leading product sampling agency Australia, we’ve delivered thousands of campaigns nationwide. From household deliveries and food subscription boxes to gyms, offices and events, we help brands connect with consumers at scale across Sydney, Melbourne, Brisbane, and beyond.
Product sampling in New Zealand
Through our product sampling agency New Zealand, we tailor campaigns for Kiwi consumers across Auckland, Wellington, Christchurch and regional hubs. With local expertise and international reach, we help brands introduce products in authentic, everyday contexts.
Product sampling in the UK
Our presence as a product sampling agency UK allows us to engage consumers across diverse environments—Airbnbs, retail, rideshare, universities, cultural events and more. We design sampling strategies that reflect the UK market’s pace, diversity, and consumer habits.
Product sampling in the United States
As a leading product sampling agency in the United States, we deliver targeted campaigns nationwide. From household deliveries and subscription boxes to gyms, offices and events, we help brands connect with consumers at scale across New York, Los Angeles, Chicago and beyond.

Our approach to creating impactful product sampling campaigns
Every campaign is built on clear strategy, precise targeting, and measurable results. We combine creativity with data-driven insights to deliver campaigns that work—whether you’re launching a new product, expanding into a new market, or looking to grow brand loyalty.
Explore our range of product sampling solutions
Our solutions cover every major channel—from FMCG and CPG to Uber, Airbnb, DoorDash and beyond. Each method is designed to help you reach your audience in the most relevant environments.
Meet the team
Behind Blobfish International is a passionate team of strategists, campaign managers and logistics experts. Together, we bring creativity, precision, and decades of experience to every campaign.
Nic Cann
Director / Founder
As the founder of Blobfish International, one of the world’s leading product sampling agencies, Nic brings over 15 years of experience building brands globally. With an entrepreneurial mindset and a strong understanding of consumer behaviour, he approaches every brief from a business owner’s perspective, considering every stage of the customer journey.
Nic has helped shape Blobfish into an international product sampling agency operating across Australia, New Zealand, the UK and the United States. He works closely with brands to develop product sampling strategies that connect products with the right audiences through targeted distribution and meaningful brand experiences.
His focus is on delivering product sampling campaigns that go beyond awareness, helping brands encourage trial, influence purchasing decisions and build long-term customer loyalty.
Angelica Naranjo
Head of Client Services & Operations
As Head of Client Services & Operations at Blobfish International, Angelica plays a key role in connecting client relationships with the operational delivery of product sampling campaigns. Her role brings together the people, processes and planning needed to turn a brand’s objectives into a successful campaign.
Working across one of the world’s leading product sampling agencies, Angelica oversees the relationship between client expectations and campaign execution. From coordinating teams to supporting product sampling methods and distribution, her focus is on ensuring every campaign is organised, targeted and delivered with care.
Angelica helps bring together the different parts of Blobfish’s product sampling campaigns, ensuring clients receive the support and coordination needed to reach consumers through meaningful brand experiences.
Robbie Brooks
Sales Director, UK
Robbie brings a friendly, approachable style and a strong commitment to customer service at Blobfish International, one of the world’s leading product sampling agencies. Known for building lasting client relationships, he combines positive energy with a results-focused approach to every campaign.
Working with brands in the UK, Robbie helps clients navigate the opportunities available through product sampling in the UK. His focus is on understanding each brand’s objectives and helping deliver campaigns that connect products with the right consumers.
From initial conversations through to campaign delivery, Robbie works to ensure clients feel supported and confident in their product sampling campaigns, building strong relationships through clear communication and a commitment to results.
Bill Cooper
Campaign Manager, UK
With over 8 years of experience delivering campaigns for global and UK-based brands, Bill plays an important role in the operations of Blobfish International, one of the world’s leading product sampling agencies. His calm, organised approach helps keep complex campaigns running smoothly across multiple cities and distribution channels.
Coordinating hundreds of deliveries each month, Bill brings extensive hands-on experience in product sampling methods and distribution. From managing logistics to coordinating campaign delivery, he helps ensure products reach the right locations at the right time.
Working across product sampling in the UK, Bill supports campaigns for both local and international brands. His ability to manage multiple moving parts while maintaining a calm, solutions-focused approach helps bring product sampling campaigns to life.
Bec Page
Senior Client Service Director
As Senior Client Service Director at Blobfish International, Bec focuses on building strong relationships with brands and understanding what they want to achieve through product sampling. Her role brings together client communication, campaign planning and a clear focus on delivering meaningful results.
Bec works with clients to identify opportunities for product sampling marketing that support their broader business objectives. From understanding a brand’s audience to identifying suitable campaign opportunities, she helps connect client needs with the capabilities of Blobfish’s international sampling network.
With a focus on relationships and results, Bec supports clients throughout their product sampling campaigns, helping ensure each project is aligned with their goals and delivers a positive experience from planning through to completion.
Jake Kerr
Senior Campaign Manager
As Senior Campaign Manager at Blobfish International, Jake focuses on bringing product sampling campaigns to life through careful planning, coordination and execution. His role involves managing the moving parts of each campaign to ensure products reach the right audiences through the right channels.
Jake supports the delivery of targeted product sampling campaigns, helping coordinate the people, logistics and distribution channels involved. From campaign preparation through to delivery, his focus is on keeping projects organised and aligned with client objectives.
Working within a global product sampling agency, Jake helps put Blobfish’s product sampling methods and distribution into practice, connecting campaign strategy with the operational work required to deliver meaningful consumer experiences.
Whitney Bettanin
Sales Director
As Sales Director at Blobfish International, Whitney focuses on connecting brands with product sampling opportunities that support their marketing and business objectives. Her role centres on understanding what clients want to achieve and identifying the right approach to reaching their target consumers.
Working as part of one of the world’s leading product sampling agencies, Whitney helps brands explore the opportunities available through product sampling marketing. From building new relationships to understanding audience requirements, she helps connect commercial goals with relevant campaign solutions.
Whitney works to develop client relationships and identify opportunities for product sampling campaigns that encourage trial, build brand awareness and create meaningful connections between products and consumers.
Mayvelynn Nurimba
Campaign Coordinator
As Campaign Coordinator at Blobfish International, Mayvelynn supports the day-to-day organisation and delivery of product sampling campaigns. Her role helps bring together the details needed to keep campaigns moving, from coordinating activities to supporting teams throughout the delivery process.
Working alongside Blobfish’s campaign and operations teams, Mayvelynn helps coordinate the different elements of product sampling campaigns. Her focus is on supporting smooth execution so brands can connect with consumers through well-organised sampling experiences.
As part of an international product sampling agency, Mayvelynn contributes to the coordination behind Blobfish’s product sampling methods and distribution, helping turn campaign plans into practical activities that support client objectives.
Sandra Rose Abanes
Campaign Coordinator
As Campaign Coordinator at Blobfish International, Sandra supports the planning and delivery of product sampling campaigns, helping bring together the many details required to connect brands with consumers. Her role focuses on keeping campaign activities organised and supporting smooth execution across the team.
Working as part of an international product sampling agency, Sandra helps coordinate the activities behind product sampling campaigns. From preparing campaign requirements to supporting delivery schedules, she contributes to the coordination needed to keep projects moving.
Sandra works alongside Blobfish’s campaign and operations teams to support product sampling methods and distribution, helping ensure campaign plans translate into well-organised activities that support client objectives.

Marc Baaclo
Campaign Assistant
As Campaign Assistant at Blobfish International, Marc supports the day-to-day activities that help product sampling campaigns run smoothly. Working alongside the campaign management team, he contributes to the preparation and coordination involved in delivering sampling experiences for brands.
Marc assists with the operational details of product sampling campaigns, supporting the organisation of campaign activities and helping the wider team maintain clear communication throughout delivery.
As part of a global product sampling agency, Marc helps support Blobfish’s product sampling methods and distribution, contributing to the work that connects brands with consumers through targeted sampling experiences.

Omar Moghawi
Campaign Assistant
As Campaign Assistant at Blobfish International, Omar contributes to the coordination and delivery of product sampling campaigns for brands. His role supports the day-to-day activities that help the campaign team keep projects organised and moving towards their objectives.
Omar works alongside Blobfish’s campaign managers and operations team to support product sampling campaigns. From helping organise campaign requirements to supporting delivery activities, he contributes to the practical work behind successful sampling experiences.
Working within an international product sampling agency, Omar supports the execution of product sampling methods and distribution, helping the team deliver campaigns that connect products with relevant consumer audiences.
Behind the brand
Meet Nic Cann, founder & CEO

A proven leader in product sampling marketing
Nic has worked with some of the world’s leading FMCG and CPG companies, guiding them through tailored product sampling strategies that drive awareness, loyalty, and measurable growth. His expertise spans everything from high-volume nationwide campaigns to niche, hyper-targeted activations.
Championing data-driven brand experiences
What sets Nic apart is his commitment to combining creativity with analytics. He pioneered Blobfish’s data-first approach, ensuring every sample is strategically placed, distributed, and reported on, giving brands confidence in both their investment and their outcomes.
Explore Nic’s latest interviews and articles
For business or media enquiries with Nic, get in touch today.
ncann@
















