Our approach to product sampling strategy
At Blobfish International, we have spent over 10 years refining the art of product sampling strategy. Every campaign is built to put your product into the right hands, in the right place, at the right time, turning trial into lasting loyalty. Our results speak for themselves, with repeat business from clients who trust us to deliver measurable impact every time.
How product sampling works
Step 1
Build awareness
The first step of any effective product sampling strategy is visibility. We help consumers discover your product in everyday moments where attention is highest.
Step 2
Drive trial
By experiencing your product first-hand, consumers form authentic connections. This trust is something traditional advertising can’t replicate.
Step 3
Create loyalty
Trial leads to repeat purchase. With data-led reporting, we show how product sampling strategies build long-term customer relationships.
Optimising product sampling distribution to reach the right audience
Getting your product out there is one thing, getting it to the right people is another. That’s why we focus on product sampling distribution that’s targeted and precise.
- Data-driven targeting – Aligning samples with the right demographics and lifestyles.
- Geographic reach – Delivering campaigns nationwide across Australia, New Zealand & the UK.
- Contextual placement – From gyms to Airbnbs, we ensure every sample feels relevant.
Exploring the best product sampling methods for your brand
No two brands are alike, so we tailor product sampling methods to suit your audience:
In-home sampling
Meal kits, grocery boxes, and direct mail for personal trial.
Lifestyle sampling
Gyms, cinemas and childcare centres where habits are formed.
On-the-go sampling
Rideshare, DoorDash, and Uber Eats for everyday convenience.
Event sampling
Festivals and activations with built-in crowds.
Workplace sampling
Offices, universities and worksites for routine engagement.
How our product sampling strategies drive brand awareness
We don’t just hand out samples, we create campaigns that deliver measurable results. Our proven product sampling strategies are built on four pillars:
- Strategy-led planning – Targeting the right audience, at the right time.
- Execution excellence – From influencer integrations to micro-creator campaigns.
- Measurement & analytics – Real-time reporting on reach, engagement and sales impact.
- Continuous improvement – Post-campaign learnings fuel your next campaign’s growth.
Learn more about our product sampling marketing options
Working with Blobfish International means more than just getting your product out the door, it’s about building a thoughtful, measurable product sampling strategy that supports long-term brand growth. Our process is designed to give you confidence at every stage of your campaign.
1. Dedicated account management
Every campaign begins with strategy. Our team partners with you from the first conversation to final reporting, acting as your single point of contact. This ensures your product sampling marketing strategy aligns with your brand goals and stays consistent from planning to execution.
2. Seamless sample delivery
We manage the full scope of product sampling distribution, from logistics to last-mile coordination. With our nationwide network across Australia, New Zealand and the UK, we place your product into the right environments, making sure every delivery matches the targeting plan.
3. Go-live support
When it’s time to launch, we provide end-to-end campaign support. Our team oversees the rollout of your product sampling programs, communicates progress in real time, and ensures activations go live smoothly across every chosen channel.
4. Proof of posting
Within 3–5 days of launch, you’ll receive in-situ photos and updates confirming that your product sampling methods are working as planned. This transparency builds confidence and gives you early insight into campaign performance.
5. Post-campaign reporting
Within two weeks of completion, we deliver a comprehensive report detailing campaign reach, engagement levels, consumer feedback and sales impact. Our data-driven approach to product sampling strategies means you’ll clearly see how trial translated into awareness and loyalty.
6. New opportunities
We see every campaign as a step toward long-term success. Based on learnings and insights, we recommend new product sampling strategies and channels to help you grow further, whether that’s expanding into food delivery, Airbnbs, gyms, or other emerging networks.
