HelloFresh product sampling solutions
Engage consumers where it matters most with HelloFresh product sampling. Place your products directly into curated meal kit experiences, reaching highly engaged households at the moment of use.
Create memorable experiences through HelloFresh sampling
HelloFresh product sampling allows brands to connect with consumers during one of the most important daily rituals, mealtime. By integrating products directly into meal kits, brands become part of real cooking experiences rather than passive discovery.
This creates a natural, high-impact interaction where consumers are more likely to try, trust and remember your product. With HelloFresh sampling, your brand is introduced in a way that feels relevant, useful and timely.
Why HelloFresh sampling works
HelloFresh reaches a highly engaged audience of home cooks who value convenience, quality and discovery. By placing your product within this environment, you align with an existing behaviour rather than interrupting it.
Unlike traditional sampling methods, HelloFresh product sampling ensures your product is used in context, increasing the likelihood of trial and repeat purchase. It is a powerful way to build trust and create meaningful brand connections.
Where we sample with HelloFresh
See the full list of channelsBlobfish International’s network enables HelloFresh sampling across a range of complementary environments, creating consistent and memorable brand experiences for consumers.
Households &
eCommerce
Place your product directly into HelloFresh deliveries, reaching consumers at home in a high-engagement environment.
Travel &
Leisure
Extend campaigns into curated travel moments, aligning HelloFresh product sampling with relaxed, experience-led environments.
Family &
Education
Connect with families through meal-focused routines, where HelloFresh sampling naturally integrates into everyday life.
Fitness &
Lifestyle
Align with health-conscious audiences by pairing HelloFresh product sampling with active, wellness-driven lifestyles.
Work &
Community
Reinforce brand exposure by extending campaigns into workplaces and shared environments where consumers continue daily routines.
On-the-Go &
Events
Support broader campaigns by integrating HelloFresh sampling into complementary on-the-go and event-based activations.
Who we work with
Let’s chat sampling
A trusted partner for impactful campaigns across the right environments.
“Blobfish are a trusted partner for our sampling activity who we can rely on to deliver relevant and impactful campaigns. The capability Blobfish provides to sample in multiple environments to reach the right audience is really powerful. We value the collaborative relationship we have built and are excited to continue working together for many years to come.”
Katrina Watson
Senior Marketing Manager, Mondelez
Seamless collaborators who always go above and beyond.
“Having partnered with Blobfish across several campaigns, they’ve consistently proven to be seamless collaborators. The team is proactive, solutions-driven and always goes above and beyond to ensure our briefs are fully met, leveraging targeted audiences and large-scale sampling opportunities to deliver great results.”
Gen Greene
Brand Manager, Asahi Beverages
Smart, creative campaigns that truly hit the mark.
“Blobfish are a trusted partner who deliver smart, creative sampling campaigns that really hit the mark.They get our audience and always find fresh, innovative ways to reach them. The team are flexible, responsive, and a genuine pleasure to work with. Sampling with Blobfish will continue to be a key part of our marketing plans year after year.”
Deana Lolas
Senior Brand Manager, Edgewell Personal Care
Experts in their field. We were in safe hands from the start.
“Working with the Blobfish Team has been a pleasure. We engaged Blobfish to manage a sampling activation end-to-end for a Solo NPD at the NRL Fan Fest, and their project management & communication throughout has been exemplary. As experts in their field, we were in safe hands from the off, and without hesitation they’d be my first port of call for any future sampling opportunities.”
Alex Howe
Partnerships & Events Lead (NSW/ACT)
FAQs about HelloFresh product sampling
Why choose Blobfish International?
We’ve helped more than 200 brands connect with millions of consumers across Australia, New Zealand, the UK and the United States.
Data-led targeting
We ensure every sample goes to the right audience to maximise trial and conversion.
Unmatched network
100,000+ outlets, platforms and locations across multiple industries.
Proven results
30+ million product samples delivered through hundreds campaigns.
