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We are Australia, New Zealand and the UK's leading product sampling agency for targeted brand experiences.

Blobfish International is a trusted product sampling agency with over 10 years of experience connecting brands with consumers through meaningful trial. Since our launch a decade ago, we have continued to evolve, designing product sampling strategies that transform everyday moments into opportunities for awareness, trial and long-term loyalty.

Global reach, local expertise

With operations across Australia, New Zealand and the UK, we combine international scale with on-the-ground knowledge. Our curated network of 100,000+ outlets, platforms and locations means we can deliver campaigns that feel personal, relevant, and impactful—wherever your consumers are.

Why we’re Australia, NZ and the UK's premier product sampling agency

Product sampling in Australia

As a leading product sampling agency Australia, we’ve delivered thousands of campaigns nationwide. From household deliveries and food subscription boxes to gyms, offices and events, we help brands connect with consumers at scale across Sydney, Melbourne, Brisbane, and beyond.

Product sampling in New Zealand

Through our product sampling agency New Zealand, we tailor campaigns for Kiwi consumers across Auckland, Wellington, Christchurch and regional hubs. With local expertise and international reach, we help brands introduce products in authentic, everyday contexts.

Product sampling in the UK

Our presence as a product sampling agency UK allows us to engage consumers across diverse environments—Airbnbs, retail, rideshare, universities, cultural events and more. We design sampling strategies that reflect the UK market’s pace, diversity, and consumer habits.

Our approach to creating impactful product sampling campaigns

Every campaign is built on clear strategy, precise targeting, and measurable results. We combine creativity with data-driven insights to deliver campaigns that work—whether you’re launching a new product, expanding into a new market, or looking to grow brand loyalty.

Learn about our approach

Explore our range of product sampling solutions

Our solutions cover every major channel—from FMCG and CPG to Uber, Airbnb, DoorDash and beyond. Each method is designed to help you reach your audience in the most relevant environments.

FMCG Sampling

Smart FMCG product sampling solutions that help fast-moving brands put their products directly into consumers’ hands at scale.

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CPG Sampling

Tailored CPG product sampling programs that deliver memorable consumer experiences and drive long-term loyalty across packaged goods.

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Product Sampling Campaigns

End-to-end product sampling campaigns that combine creative activations and data-led targeting for measurable brand impact.

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Uber Product Sampling

Engage riders and households through Uber product sampling and Uber Eats sampling campaigns that reach consumers on the move.

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Airbnb Product Sampling

Introduce your products to travellers through curated Airbnb product sampling experiences that feel authentic, memorable and natural.

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DoorDash Product Sampling

Deliver your product into households with DoorDash product sampling solutions that pair seamlessly with food delivery orders.

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Meet the team

Behind Blobfish International is a passionate team of strategists, campaign managers and logistics experts. Together, we bring creativity, precision, and decades of experience to every campaign.

Nic Cann

Director / Founder

Bringing his effervescent entrepreneurship spirit, Nic puts his business owner’s hat on when responding on every brief, delivering consideration to every aspect of a client’s consumer journey.

Over 15 years experience building brands globally.

Robbie Brooks

Sales Director, UK

Combining a friendly, approachable style with relentless drive and energy for the highest quality customer service. Known for building strong connections and delivering results, Robbie brings a positive, can-do attitude to every client interaction.

Bill Cooper

Campaign Manager, UK

Juggling hundreds of deliveries a month across multiple cities, Bill’s unflappable demeanour seamlessly brings our client’s campaigns to life! Over 8 years experience bringing campaigns to life for global and UK based clients.

Whitney Bettanin

Sales Director

Bec Page

Senior Client Service Director

Jake Kerr

Campaign Coordinator

Mayvelynn Nurimba

Campaign Coordinator

Sandra Rose Abanes

Campaign Coordinator

Behind the brand

Meet Nic Cann, founder & CEO

A proven leader in product sampling marketing

Nic has worked with some of the world’s leading FMCG and CPG companies, guiding them through tailored product sampling strategies that drive awareness, loyalty, and measurable growth. His expertise spans everything from high-volume nationwide campaigns to niche, hyper-targeted activations.

Championing data-driven brand experiences

What sets Nic apart is his commitment to combining creativity with analytics. He pioneered Blobfish’s data-first approach, ensuring every sample is strategically placed, distributed, and reported on, giving brands confidence in both their investment and their outcomes.

Explore Nic’s latest interviews and articles

For business or media enquiries with Nic, get in touch today.
ncann@blobfishinternational.com

Heineken ‘Beer and Boat’ Campaign →

Environmentally-Led Data Sampling Strategy →

Reaching New Audiences →

Bespoke Network Growth Amid Demand →

Blobfish Expands Sampling Network →

The Evolution of Sampling →

Great Barrier Reef Fundraising Pledge →

Civilization VII Sampling Partnership →

Aperol VIP Gondola Experience →

What is a blobfish?

We get asked this a lot! and we don’t mind. The blobfish is a quirky, resilient deep-sea creature that thrives under pressure. We chose the name because, like the blobfish, our agency does things differently. We embrace creativity, adapt to any environment, and deliver results where others can’t.

Reach out — we don’t bite