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Global reach, local expertise

With operations across Australia, New Zealand, the UK and the United States, we combine international scale with on-the-ground knowledge. Our curated network of 100,000+ outlets, platforms and locations enables us to deliver campaigns that feel personal, relevant and impactful—wherever your consumers are.

Global reach, local expertise for product sampling and marketing

Why we’re Australia, New Zealand, the UK and the United States’ premier product sampling agency

Product sampling in Australia

As a leading product sampling agency Australia, we’ve delivered thousands of campaigns nationwide. From household deliveries and food subscription boxes to gyms, offices and events, we help brands connect with consumers at scale across Sydney, Melbourne, Brisbane, and beyond.

Product sampling in New Zealand

Through our product sampling agency New Zealand, we tailor campaigns for Kiwi consumers across Auckland, Wellington, Christchurch and regional hubs. With local expertise and international reach, we help brands introduce products in authentic, everyday contexts.

Product sampling in the UK

Our presence as a product sampling agency UK allows us to engage consumers across diverse environments—Airbnbs, retail, rideshare, universities, cultural events and more. We design sampling strategies that reflect the UK market’s pace, diversity, and consumer habits.

Product sampling in the United States

As a leading product sampling agency in the United States, we deliver targeted campaigns nationwide. From household deliveries and subscription boxes to gyms, offices and events, we help brands connect with consumers at scale across New York, Los Angeles, Chicago and beyond.

Explore our range of product sampling solutions

Our solutions cover every major channel—from FMCG and CPG to Uber, Airbnb, DoorDash and beyond. Each method is designed to help you reach your audience in the most relevant environments.

Meet the team

Behind Blobfish International is a passionate team of strategists, campaign managers and logistics experts. Together, we bring creativity, precision, and decades of experience to every campaign.

Nic Cann

Director / Founder

Bringing his effervescent entrepreneurship spirit, Nic puts his business owner’s hat on when responding on every brief, delivering consideration to every aspect of a client’s consumer journey.

Over 15 years experience building brands globally.

Robbie Brooks

Sales Director, UK

Combining a friendly, approachable style with relentless drive and energy for the highest quality customer service. Known for building strong connections and delivering results, Robbie brings a positive, can-do attitude to every client interaction.

Bill Cooper

Campaign Manager, UK

Juggling hundreds of deliveries a month across multiple cities, Bill’s unflappable demeanour seamlessly brings our client’s campaigns to life! Over 8 years experience bringing campaigns to life for global and UK based clients.

Bec Page

Senior Client Service Director

Jake Kerr

Senior Campaign Manager

Whitney Bettanin

Sales Director

Mayvelynn Nurimba

Campaign Coordinator

Sandra Rose Abanes

Campaign Coordinator

Angelica Naranjo

Head of Client Services & Operations

Behind the brand

Meet Nic Cann, founder & CEO

Nic Cann, Director and Founder - A proven leader in product sampling marketing in Australia, New Zealand, UK and US

A proven leader in product sampling marketing

Nic has worked with some of the world’s leading FMCG and CPG companies, guiding them through tailored product sampling strategies that drive awareness, loyalty, and measurable growth. His expertise spans everything from high-volume nationwide campaigns to niche, hyper-targeted activations.

Championing data-driven brand experiences

What sets Nic apart is his commitment to combining creativity with analytics. He pioneered Blobfish’s data-first approach, ensuring every sample is strategically placed, distributed, and reported on, giving brands confidence in both their investment and their outcomes.