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The sampling company of choice across Australia, New Zealand and the UK

With a bespoke network of 100,000 outlets, businesses and retailers, we deliver targeted product sampling that puts brands directly in consumers’ hands, hearts and minds.

200+

Clients

30M+

Samples

10 years

In the business

Our network

From households and retail to events and community hubs, our bespoke network connects brands with consumers in real-life moments.

What makes us different

Learn more about our approach

Bespoke network developed over 10 years

Our curated network has been refined over three decades, giving brands direct access to high-quality sampling channels across Australia, NZ and the UK.

Experience working with top FMCG/CPG brands

We’ve delivered successful campaigns for leading FMCG/CPG brands, combining market insight with proven execution.

Strategy led campaigns

Every campaign is shaped by clear strategy, designed to target the right audience at the right time for maximum impact.

Measurement and analytics

We provide transparent, data-driven reporting, tracking reach, performance and engagement every step of the way.

A trusted partner for impactful campaigns across the right environments.

“Blobfish are a trusted partner for our sampling activity who we can rely on to deliver relevant and impactful campaigns. The capability Blobfish provides to sample in multiple environments to reach the right audience is really powerful. We value the collaborative relationship we have built and are excited to continue working together for many years to come.”

Katrina Watson
Senior Marketing Manager, Mondelez

Smart, creative campaigns that truly hit the mark.

“Blobfish are a trusted partner who deliver smart, creative sampling campaigns that really hit the mark.They get our audience and always find fresh, innovative ways to reach them. The team are flexible, responsive, and a genuine pleasure to work with. Sampling with Blobfish will continue to be a key part of our marketing plans year after year.”

Deana Lolas
Senior Brand Manager, Edgewell Personal Care

Bringing products to customers that convert

Learn more about sampling

Our solutions cover every major channel, from FMCG and CPG to Uber, Airbnb, DoorDash and beyond. Each method is designed to help you reach your audience in the most relevant environments.

FMCG Sampling

Smart FMCG product sampling solutions that help fast-moving brands put their products directly into consumers’ hands at scale.

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CPG Sampling

Tailored CPG product sampling programs that deliver memorable consumer experiences and drive long-term loyalty across packaged goods.

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Product Sampling Campaigns

End-to-end product sampling campaigns that combine creative activations and data-led targeting for measurable brand impact.

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Uber Product Sampling

Engage riders and households through Uber product sampling and Uber Eats sampling campaigns that reach consumers on the move.

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Airbnb Product Sampling

Introduce your products to travellers through curated Airbnb product sampling experiences that feel authentic, memorable and natural.

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DoorDash Product Sampling

Deliver your product into households with DoorDash product sampling solutions that pair seamlessly with food delivery orders.

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More than a sampling agency

We’re here to do more than deliver samples, we design experiences that connect brands with consumers in meaningful ways.

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Why we are Australia, New Zealand and the UK's premier sampling company

Blobfish International operates globally with expertise in local markets.

Product sampling in Australia

As a leading sampling company in Australia, we have delivered thousands of campaigns nationwide. From household deliveries and food subscription boxes to gyms, offices and events, we connect brands with consumers at scale across Sydney, Melbourne, Brisbane and beyond through targeted product sampling campaigns.

Product sampling in New Zealand

Through our product sampling company in New Zealand, we design campaigns tailored to Kiwi consumers across Auckland, Wellington, Christchurch and regional hubs. With local expertise and international reach, we help brands deliver authentic product experiences in everyday contexts.

Product sampling in the UK

Our presence as a product sampling company in the UK allows us to engage consumers across Airbnbs, retail, rideshare, universities, cultural events and more. We create product sampling strategies that reflect the UK market’s pace, diversity and consumer habits.

Looking for a trusted sampling company to take your brand further? Let’s design a product sampling strategy that gets results.

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